Customization of GenAI Optimization Services

How We Tailor Our Services to Clients

Customization Options for GenAI

Our GenAI optimization services are designed to be highly adaptable, ensuring a seamless fit with your unique branding and marketing strategies. The following customization options are available:

  • Business Size of Your Prospects: Our clients often target different size businesses in their marketing efforts. We have found that optimization outcomes differ depending on that target size. So we will ask you to define your "sweet spot" so that we can make sure our optimization efforts are focused on the segment most valuable to you.

  • Geo-Targeting (GEO vs. SEO): GenAI optimization and SEO are different with respect to how geography is considered. Search engine algorithms are hyper-local and SEO strategies are often targeted to achieve high keyword ranking for your business' local geography. Because there is only one "Position #1" in any local market, the challenge is beating everyone else in achieving the top ranking for your most important keywords. GenAI works differently. It is focused on the quality of the information with less consideration devoted to local characteristics. The challenge in GenAI optimization is providing great content directed towards your target prospects, spending less effort on location (the exact opposite of SEO). AI engines will look at how closely your content answers each requester's query. A query that asks "best service provider for X" without a geographic constraint will look across its entire realm for content that best addresses that request. If your content is excellent, a citation will appear directing the requester to your website. More than one citation is often provided, so the "winner takes all" situation in SEO is not applicable in GenAI optimzation. If the requester places a geographic constraint on their query "within 10 miles of location Y", then the reasoning capability of AI engines will try to satisfy both constraints— "best service provider for X AND within 10 miles of location Y". Bottom line: local competitors now have a better chance of attracting prospects outside their hyper-local area.

  • Regional Overlay: Another interesting consideration is the impact of regional industry concentration on GenAI optimization. For example, Florida has a significant concentration of businesses in the tourism industry while New York City has a large concentration in financial services. By highlighting expertise, testimonials, case studies specifically mentioning tourism industry clients or financial services clients in your content, you can make your content more relevant to a requester's query in a specific region. For example, a Florida company can showcase client case studies in the tourism industry while a New York metro area company can highlight financial services client testimonials. AIRank PRO can help you find those opportunities and leverage them.

  • Persona: Assuming the perspective of the key decision maker for your product or service is another important optimization strategy. For example, a prospect looking for an IT service provider might ask different questions depending on their role: business owner, CIO or CISO (typically found in larger entities). AIRank PRO can be customized to optimize your content for the individual most likely to make the purchasing decision!

Our Customization Process (PRO, Max and Enterprise Clients)

  1. Initial Consultation: During the onboarding process, we will discuss your business, current marketing strategies and opportunities you would like to leverage in the future.

  2. Strategy Tailoring: Based on those discussions, we will "tune" our optimization process to yield the best possible GenAI outcomes for your business.

  3. Implementation and Monitoring: Our team works with you to monitor website traffic. At your option, we can perform additional assessments to uncover new optimization opportunities as both your content and competitive landscape change.

Get Started with Customizing Your GenAI Optimization

Ready to elevate your brand's online presence with a tailored approach to GenAI? Contact our team to schedule your initial consultation.

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