GenAI Optimization (GEO) Services for Businesses of All Sizes

Overview

At AIRank PRO, we cater to a wide range of businesses, from middle-market and large enterprises down to small, growing companies. GenAI optimization or GEO is rapidly replacing search engine optimization (SEO) as more and more customers switch from using search engines to generative AI platforms as their primary method of discovering content. Why is this happening? How fast is this transition happening? What can my {middle market, large, enterprise, growing} business do to succeed in this new world of AI?

Why Customers Are Choosing GenAI Over Traditional Search Engines

Irrespective of business size and whether your company is B2B or B2C, customer engagement with AI is exploding. For example, one of our website tracking vendors has seen a 2200% increase in AI engines scraping their website for content. As a result, they also exhibited a significant increase in new, paid customers directly attributed to AI engine traffic. Why?

Simply put, GenAI platforms deliver complete and thorough answers. Rather than just connecting keywords to content, GenAI can "reason", assessing the underlying purpose of the requester's query, and deliver a complete and full answer. Our own research shows that the same query presented to GenAI vs. a traditional search engine results in radically different responses from each. GenAI presents rich answers, while traditional search engines return only text snippets and website links that may (or may not) contain relevant information. And customers are voting... they prefer GenAI over traditional search!

How long before AI engines overtake traditional search engines? That's anyone's guess. It also depends on who you ask— and whether they have a financial interest in seeing SEO and related services continue. We suggest adding GenAI optimization (GEO) into your marketing mix—making sure your company wins no matter where customers attempt to find you— on the GenAI platform they prefer or via traditional search engines.

Optimizing Websites for AI Engines

We view website optimization for GenAI in two distinct ways: form and substance. Let's address both...

Substance

Over the years, website content creators have learned to write for Google and Bing, the two largest search engine providers. Keywords (short and long-tail), content islands, meta tags and many more considerations became important if you wanted to be included on "Page 1, Position 1". Brands that appeared in that premier position had orders of magnitude greater organic traffic when compared to other positions in the search results. As a result, websites had two customers: search engines and humans. Content was created to satisfy search engines so it would be favorably ranked and become discoverable, and nicely presented to humans so people who viewed the content would be interested in consuming it and taking appropriate action.

But GenAI engines handle substance (information) differently than traditional search engines. GenAI answers questions, not responses linked to keywords. GenAI platforms look beyond just the words of the query and to the ultimate intent of the requester. They have "reasoning" capability and that's what makes them so powerful. The ability to provide deep answers to highly varied questions is what makes them indispensable to customers. Currently, text content dominates GenAI, so images and video are less important content elements in providing answers.

Bottom line: to compete in the GenAI world, content creators need to think about what questions will be asked by their prospective customers and create rich, written content that directly answers those questions.

Form

Over time, websites have grown substantially in size to satisfy many different constituents. Human audiences have been entertained with beautiful designs and layouts, animations, and interesting features. Websites have been made accessible for people with special needs by adding extra coding to support the informational, visual, and interface requirements specified in WCAG guidelines. Search engines have required certain structural elements to make it easier for them to ingest the content, rewarding those that met their requirements and punishing those that didn't.

But GenAI platforms prefer a different form of content. Extraneous website bloat makes it harder to pair down a web page into the essential answers that GenAI customers are seeking. AI engines consume vast amount of computing resources, and taxing them with bloated web pages only makes it more expensive (and less desirable) to ingest your content.

How AIRank PRO Optimizes Websites for GenAI

AIRank PRO uses advanced data science and AI techniques to extract the content from your website and present it in a format that is easily digested by AI engines. Depending on the service tier selected, we even identify content gaps on your website and propose additional information you can add to close that gap. By addressing both the form and substance requirements of GenAI, we present AI-ready business content in the best possible format for AI engines to ingest it—making your business the penultimate source of answers that prospective customers are seeking!

Getting Started

Ready to have your business appear on GenAI platforms? Contact our engineering team to schedule a consultation and discover how our GenAI optimization services can drive growth for your middle-market business, large company, or enterprise.